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Pharm/alert®

Ranked #1 in Total Non-Journal Readership


e-Pharm/alert® Email

  • RESULTS: Industry leading open rates and deliverability – detailed metric reports provided after each campaign.
  • EXPERTISE: Experienced project management team ensures consistent, accurate and timely deployment.
  • RECALL/AWARENESS: In a recent independent study, 91% of pharmacists surveyed recalled receiving at least one e-Pharm/alert® within the last 90 days.(2)
  • EFFECTIVE UTILIZATION: 86% indicated they typically read through the contents for relevant/important information, 28% file select e-Pharm/alerts® for future reference and 24% forward to another colleague.(2)
  • TRUSTED: 68% are more apt to open and read relevant information contained in a branded e-Pharm/alert® than one solely sponsored by a pharmaceutical company.(2)
  • PEER RECOMMENDATION: 73% would recommend e-Pharm/alert® to a colleague.(2)

Pharm/alert® Direct Mail

  • RECALL/AWARENESS: In a recent independent study, 91% of pharmacists surveyed recalled receiving at least one e-Pharm/alert® within the last 90 days.(2)
  • TRUSTED: 72% are more apt to open and read relevant information contained in a branded Pharm/alert® Direct Mailer than one solely sponsored by a pharmaceutical company.(2)
  • EFFECTIVE UTILIZATION: 78% indicated they typically read through the contents for relevant/important information, 50% share contents with colleagues and 31% file select items for future reference.(2)
  • PEER RECOMMENDATION: 70% would recommend Pharm/alert® to a colleague.(2)

(1)Kantar Media, Annual Non-Journal Media Study (Print & Email combined), 2016
(2)Jobson Research, Annual Pharmacist Study, November 2016