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M.D. /alert®

Email and Direct Mail


e-M.D./alert® Email

  • RESULTS: Industry leading open rates and deliverability – detailed metric reports provided promptly after each campaign.
  • EXPERTISE: Experienced project management team ensures consistent, accurate and timely deployment.
  • RECALL/AWARENESS: In a recent independent study, 45% of physicians surveyed recalled receiving at least one e-M.D./alert® within the last 90 days.(1)
  • EFFECTIVE UTILIZATION: 73% indicated they typically read through the contents for relevant/important information and 26% file select e-M.D./alerts® for future reference.(1)
  • TRUSTED: 66% are more apt to open and read relevant information contained in a branded e-M.D./alert® than one solely sponsored by pharmaceutical company.(1)
  • PEER RECOMMENDATION: 84% would recommend e-M.D./alert® to a colleague.(1)

M.D./alert® Direct Mail

  • RECALL/AWARENESS: In a recent independent study, 59% of physicians surveyed recalled receiving at least one M.D./alert® Direct Mailer within the last 90 days. (1)
  • TRUSTED: 65% are more apt to open and read relevant information contained in a branded M.D./alert® Direct Mailer than one solely sponsored by a pharmaceutical company.(1)
  • EFFECTIVE UTILIZATION: 68% indicated they typically read through the contents for relevant/important information and 25% file select M.D./alerts® for future reference and 21% forward to another colleague.(1)
  • PEER RECOMMENDATION: 80% would recommend M.D./alert® to a colleague.(1)

(1) Research Now Annual Physician Survey, November 2016