1.800.462.4546
Request more

About Us

Subscribe to /alert® Insights eNewsletter
Verification: (Enter number in the image)

Frequently Asked Questions

EMAIL

Our digital products (e-M.D./alert®, MDalert.com®, e-N.P./alert®, e-P.A./alert® and e-Pharm/alert®) provide you with the timely distribution of your brand message to targeted Health Care Professionals or Pharmacy professionals.

  1. What guidelines should I follow/consider when designing e-/alert communication?
    Email Marketing Tips for success (See Page 1 "Guidelines")
  2. What are some of the marketing tips you suggest to ensure a strong 'Open Rate' and or 'Click-Through Rate' on e-/alert deployments?
    Email Marketing Tips for success (See Page 5 of "Guidelines")
  3. Do you have any data supporting multiple waves of e-/alert e-mail communication result in additional incremental unique opens?
    Specific case studies have proven that multiple waves (Have our digital experts contact you)
  4. How quickly can an e-/alert deployment be executed?
    When art assets are received Alert will lay the art into a test deployment. Once that test is approved for deployment to the clients target audience Alert will deploy the e-/alert upon the clients desired date and time. With proper approvals and target audience in place e-/alerts can, and often are, deployed on the same day.
  5. Should I consider Direct Mail or E-mail or both?
    Independent research shows that both mediums are effective in reaching your targeted audience.  Marketers have the daunting task of considering and deciding on what communication channel is optimal for their targeted audience when creating media plans. The key is to use a multi-channel approach and complement your direct mail efforts with e-mail or vice versa to reach the desired targets. Direct Mail has remained a critical channel to use with healthcare professionals as direct mail reaches 100% of audiences, the materials are delivered to a Pharmacy (Retail and/or Health Systems) or HCP office and there is the enduring and tangible benefit of touching, reading and passing on and filing the materials for future reference. E-mail has proven to be effective in reaching targeted Pharmacists and HCPs with timely information complementing the overall marketing plan.
  6. How many pharmacist and pharmacy techs are reached in an e-Pharm/alert email, and what percentage of the U.S. market is reached?
    We have +/- 160K pharmacists in our e-Pharm/alert database. That's approximately 95% of the universe of practicing pharmacists. We have over 100K pharmacy technician email addresses. These are pharmacy technicians who are engaged in communication and education. The universe of pharmacy technicians is a larger number, vacillating constantly as the bar to certify if very low. We frequently scan for and remove inactive pharmacy technicians to ensure that only the most engaged subscribers stay on our e-Pharm/alert list.

DIGITAL SOLUTIONS

  1. What is MDalert.com?
    MDalert.com is /alert's new digital platform. This innovative non-personal physician engagement digital tool drives deeper engagements with your target list.
  2. What makes the MDalert.com non-personal promotion digital offering so unique?
    Unlike other Health Care Professional (HCP) digital platforms, we offer precision targeting and guaranteed engagements with your on-list validated HCPs. We can also ensure brand exclusivity and up to 100% share of voice.

    Our campaigns are created to support pharmaceutical clients using custom disease education microsites and brand asset integration, with the ability to segment messaging by user.
  3. Can you list match? And if so, what's your average target reach?
    Yes. We have access to over 184 AMA specialties and the ability to match YOUR list, or target by specialty, decile, prescribing habits, etc. We average 70%-85% list match on most specialties.

    Leveraging M.D./alert's current access to more than 725,000 validated physicians and 30+ year track record of HCP engagement, we offer 100% on-list precision targeting. Our campaigns and engagement guarantees are scalable, based on list sizes and budgets.
  4. What can you guarantee regarding results, engagements, ROI…?
    We will guarantee you a minimum number of engagements with your banner ads and/or brand assets, based on your list size.
  5. How do you define an engagement?
    We define engagement as a physician spending 5 seconds or more on the sponsored microsite and/or brand content.
  6. Do you host brand assets, and can you drive on-list physicians to the content with guaranteed engagements?
    Yes, we will host your content and recommend integrating it into one of our Disease Education Centers. Depending on the asset in mind, we may be able to guarantee engagement to that asset. We just need to review it.
  7. What is your site's traffic and active visitors?
    MDalert.com does not offer run-of-site display advertising. We utilize a unique engagement model focused on driving the right target audience on-demand, with 100% on-list precision targeting. With 30+ years of building trusted relationships with HCPs, the M.D./alert brand is a well-recognized market leader. According to 3rd party research, 65% of physicians are aware of the M.D./alert brand and are familiar with e-M.D./alerts. Of those surveyed, 64% recalled interacting with the M.D./alert brand within the last 60 days. (1)
    *1 Research NowTM MD Study, October 2014
  8. Can you provide physician level data back?
    Yes. We provide HCP level data and can export complete engagement tracking by validated physician (specialty, ME #s…).
  9. Can your microsites support mobile brand assets?
    Yes. MDalert.com microsites are mobile-optimized and can support a variety of creative formats, across devices (desktop, tablet, mobile).

    *Fun Fact: ~50% of all of our HCP engagements are from mobile devices.
  10. If I'm already doing M.D./alert mail and email to physicians, how will this tactic complement that campaign and extend my reach?
    Our microsite campaigns operate on a different channel and guarantee deeper physician engagements. M.D./alert pushes timely information out to the HCP while MDalert.com digital campaigns pull them into a custom-branded, sponsored environment.

    This integrated, multichannel approach allows brands to reach HCPs across all channels, driving awareness and brand loyalty by creating a comprehensive, "surround sound" experience.

CUSTOM MAIL

Custom /alert Mail projects provide you with the benefit of: leveraging the /alert® brand; targeting your specific audience; designing your own envelope (brand logo and messaging on front and back); specific mailing date and postal class. We also have the capability to print your inserts and any multi-dimensional mailers.

  1. How many pharmacists does a custom Pharm/alert direct mailer reach?
    We can mail to pharmacists by name for our custom mail program and have coverage of an estimated 95% of the pharmacist universe.
  2. What guidelines should I follow in reference to the design for Custom /alert Mail envelopes?
    There are US Postal Service requirements for address placement and postal indicia and we can provide those specifications upon request for your project. There are no limitations with respect to what you can include on the envelope, providing it passes your regulatory/legal review. The logo/name and indication of your product can be included on the envelope, fair balance can be included if required. We have many relevant examples which you will be able to reference in many cases saving you both time and money.
  3. What is the cost estimate to send a Custom /alert Mailing?
    As each Custom /alert Mailing project is unique, they must be quoted individually taking into consideration many variables specific to your project needs. Once we have a complete understanding of your objectives and requirements, we will determine what needs to be done (step by step) in order to achieve the highest quality Custom /alert Mailing and in turn we will be able to provide you with a detailed estimate (including timeline) within 48 hours of your request.
  4. Do you have any data that provides the readership differences between Co-op /alert Mailings and Custom /alert Mailings?
    While it depends on what your specific objectives are, our data indicates similar readership for both options as they both leverage the brand awareness of the /alert brands (i.e., Pharm/alert, M.D./alert, N.P./alert and P.A./alert and LTC/alert). The Co-op Alert Mailers allow you to get your message out in a shared space thus achieving a certain level of cost efficiencies on postage. The Custom /alert Mailing option allows for added customization (including envelope messaging) and flexibility on mailing date and postage class.
  5. What Custom /alert Mail envelope size gets better readership? 9x12? 6x9? #10?
    Leveraging the /alert brand on the envelope will help to ensure either format gets good readership. The 9x12 format allows you more space for teaser/branding messages on the outside of the envelope and allows you to mail unfolded full size pieces inside.
  6. What is the timeline for a Custom /alert Mail project?
    Although each project is unique, a general rule of thumb should be in the following two scenarios:

    1. If Printed materials are provided, we estimate that we will need approximately 5 business days from when printed materials are received to assemble and mail.
    2. If /alert is printing materials, we estimate that we will need approximately 10 business days from when /alert receives your approved art assets (High resolution PDF or FTP site).  

  7. Should I consider Direct Mail or E-mail or both?
    Independent research shows that both mediums are effective in reaching your targeted audience. Marketers have the daunting task of considering and deciding on what communication channel is optimal for their targeted audience when creating media plans. The key is to use a multi-channel approach and complement your direct mail efforts with e-mail or vice versa to reach the desired targets. Direct Mail has remained a critical channel to use with healthcare professionals as direct mail reaches 100% of audiences, the materials are delivered to a Pharmacy (Retail and/or Health Systems) or HCP office and there is the enduring and tangible benefit of touching, reading and passing on and filing the materials for future reference. E-mail has proven to be effective in reaching targeted Pharmacists and HCPs with timely information complementing the overall marketing plan.

CO-OP MAIL

Co-op /alert Mail projects provide you with the wide distribution of your brand message while leveraging the economics of a shared space with other advertisers, similar to a trade journal but without the editorial content. Note: We cannot guarantee product and/or therapeutic category exclusivity in the Co-op /alert Mailers. If this is a requirement, you'll want to consider a Custom /alert Mail project and/or consider the back of the Co-op /alert Mailer envelope advertising space which is based on availability.

  1. What percentage of the U.S. pharmacy market is reached using CO-OP Pharmacy Mail?
    We mail to pharmacies and cover 100% of the location universe. Owner/manager names appended to most locations.
  2. What is the cost estimate to include an insert in a Co-op /alert Mailer or advertise on the back of the Co-op /alert Mailer envelope?
    Pricing for Co-op /alert Mailers is determined by the Co-op audience targeted, the total number of pieces to be included and any special features of those pieces. Important considerations are the number of waves of mailing, the number of inserts to be included, insert stock, dimensions, weight and any special folds or handling that may be required.
  3. When do the Co-op /alert Mailers typically mail and what are the deadlines for approved and printed insertion materials to be delivered (including back cover artwork)?
    Pharm/alert: The Pharm/alert Co-op Mailer is a monthly mailer and we recommend that you have approved, printed materials delivered to our mail facility on or about the 20th of the preceding month. We plan to mail out the Pharm/alert Co-op mailer mid-month each month.

    M.D./alert:
    The M.D./alert Co-op Mailer is a bi-monthly mailer sent out on ‘odd months’ (i.e., January, March, May, July, September, November) and we recommend that you have approved, printed materials delivered to our mail facility on or about the 20th of the preceding month. We plan to mail out the M.D./alert Co-op Mailer mid-month of each ‘odd’ month.

    N.P./alert & P.A./alert
    : The N.P./alert & P.A./alert Co-op Mailer is a bi-monthly mailer sent out on ‘even months’ (i.e., February, April, June, August, October, December) and we recommend that you have approved, printed materials delivered to our mail facility on or about the 20th of the preceding month. We plan to mail out the N.P./alert & P.A./alert Coop Mailer mid-month of each ‘even’ month.
  4. Can you reach Specialty Nurse Practitioners and Physician Assistants?
    The N.P./alert and P.A./alert Co-op Mail program is targeted to approximately 99,000 primary medicine N.P.'s and P.A.'s. This is a very cost effective way to reach this active, busy group of prescribers. We can also identify N.P.'s and P.A.'s with specialties (eg. Oncology, HIV, Cardiovascular, etc.) and include them in any Custom /alert Mailing.
  5. Should I consider Direct Mail or E-mail or both?
    Independent research shows that both mediums are effective in reaching your targeted audience.  Marketers have the daunting task of considering and deciding on what communication channel is optimal for their targeted audience when creating media plans. The key is to use a multi-channel approach and complement your direct mail efforts with e-mail or vice versa to reach the desired targets. Direct Mail has remained a critical channel to use with healthcare professionals as direct mail reaches 100% of audiences, the materials are delivered to a Pharmacy (Retail and/or Health Systems) or HCP office and there is the enduring and tangible benefit of touching, reading and passing on and filing the materials for future reference. E-mail has proven to be effective in reaching targeted Pharmacists and HCPs with timely information complementing the overall marketing plan.