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Frequently Asked Questions


Email

Our digital products (e-M.D./alert®, MDalert.com®, e-N.P./alert®, e-P.A./alert® and e-Pharm/alert®) provide you with the timely distribution of your brand message to targeted Health Care Professionals or Pharmacy professionals.

  1. What guidelines should I follow/consider when designing e-/alert communication?
  2. What are some of the marketing tips you suggest to ensure a strong 'Open Rate' and or 'Click-Through Rate' on e-/alert deployments?
     Email Marketing Tips for success (See Page 3 of "Guidelines")
  3. Do you have any data supporting multiple waves of e-/alert e-mail communication result in additional incremental unique opens?
  4. How quickly can an e-/alert deployment be executed?
  5. Should I consider Direct Mail or E-mail or both?
     Independent research shows that both mediums are effective in reaching your targeted audience.  Marketers have the daunting task of considering and deciding on what communication channel is optimal for their targeted audience when creating media plans. The key is to use a multi-channel approach and complement your direct mail efforts with e-mail or vice versa to reach the desired targets. Direct Mail has remained a critical channel to use with healthcare professionals as direct mail reaches 100% of audiences, the materials are delivered to a Pharmacy (Retail and/or Health Systems) or HCP office and there is the enduring and tangible benefit of touching, reading and passing on and filing the materials for future reference. E-mail has proven to be effective in reaching targeted Pharmacists and HCPs with timely information complementing the overall marketing plan.
  6. How many pharmacist and pharmacy techs are reached in an e-Pharm/alert email, and what percentage of the U.S. market is reached?

Digital Solutions

  1. What is MDalert.com?
  2. What makes the MDalert.com non-personal promotion digital offering so unique?
  3. Can you list match? And if so, what's your average target reach?
  4. What can you guarantee regarding results, engagements, ROI…?
  5. How do you define an engagement?
  6. Do you host brand assets, and can you drive on-list physicians to the content with guaranteed engagements?
  7. What is your site's traffic and active visitors?
  8. Can you provide physician level data back?
  9. Can your microsites support mobile brand assets?
  10. If I'm already doing M.D./alert mail and email to physicians, how will this tactic complement that campaign and extend my reach?

Custom Mail

Custom /alert Mail projects provide you with the benefit of: leveraging the /alert® brand; targeting your specific audience; designing your own envelope (brand logo and messaging on front and back); specific mailing date and postal class. We also have the capability to print your inserts and any multi-dimensional mailers.

  1. How many pharmacists does a custom Pharm/alert direct mailer reach?
  2. What guidelines should I follow in reference to the design for Custom /alert Mail envelopes?
  3. What is the cost estimate to send a Custom /alert Mailing?
  4. Do you have any data that provides the readership differences between Co-op /alert Mailings and Custom /alert Mailings?
  5. What Custom /alert Mail envelope size gets better readership? 9x12? 6x9? #10?
  6. What is the timeline for a Custom /alert Mail project?
  7. Should I consider Direct Mail or E-mail or both?
     Independent research shows that both mediums are effective in reaching your targeted audience. Marketers have the daunting task of considering and deciding on what communication channel is optimal for their targeted audience when creating media plans. The key is to use a multi-channel approach and complement your direct mail efforts with e-mail or vice versa to reach the desired targets. Direct Mail has remained a critical channel to use with healthcare professionals as direct mail reaches 100% of audiences, the materials are delivered to a Pharmacy (Retail and/or Health Systems) or HCP office and there is the enduring and tangible benefit of touching, reading and passing on and filing the materials for future reference. E-mail has proven to be effective in reaching targeted Pharmacists and HCPs with timely information complementing the overall marketing plan.

Co-op Mail

Co-op /alert Mail projects provide you with the wide distribution of your brand message while leveraging the economics of a shared space with other advertisers, similar to a trade journal but without the editorial content. Note: We cannot guarantee product and/or therapeutic category exclusivity in the Co-op /alert Mailers. If this is a requirement, you'll want to consider a Custom /alert Mail project and/or consider the back of the Co-op /alert Mailer envelope advertising space which is based on availability.

  1. What percentage of the U.S. pharmacy market is reached using CO-OP Pharmacy Mail?
  2. What is the cost estimate to include an insert in a Co-op /alert Mailer or advertise on the back of the Co-op /alert Mailer envelope?
  3. When do the Co-op /alert Mailers typically mail and what are the deadlines for approved and printed insertion materials to be delivered (including back cover artwork)?
     Pharm/alert: The Pharm/alert Co-op Mailer is a monthly mailer and we recommend that you have approved, printed materials delivered to our mail facility on or about the 20th of the preceding month. We plan to mail out the Pharm/alert Co-op mailer mid-month each month.

    M.D./alert:
    The M.D./alert Co-op Mailer is a bi-monthly mailer sent out on ‘odd months’ (i.e., January, March, May, July, September, November) and we recommend that you have approved, printed materials delivered to our mail facility on or about the 20th of the preceding month. We plan to mail out the M.D./alert Co-op Mailer mid-month of each ‘odd’ month.

    N.P./alert & P.A./alert
    : The N.P./alert & P.A./alert Co-op Mailer is a bi-monthly mailer sent out on ‘even months’ (i.e., February, April, June, August, October, December) and we recommend that you have approved, printed materials delivered to our mail facility on or about the 20th of the preceding month. We plan to mail out the N.P./alert & P.A./alert Coop Mailer mid-month of each ‘even’ month.
  4. Can you reach Specialty Nurse Practitioners and Physician Assistants?
  5. Should I consider Direct Mail or E-mail or both?
     Independent research shows that both mediums are effective in reaching your targeted audience.  Marketers have the daunting task of considering and deciding on what communication channel is optimal for their targeted audience when creating media plans. The key is to use a multi-channel approach and complement your direct mail efforts with e-mail or vice versa to reach the desired targets. Direct Mail has remained a critical channel to use with healthcare professionals as direct mail reaches 100% of audiences, the materials are delivered to a Pharmacy (Retail and/or Health Systems) or HCP office and there is the enduring and tangible benefit of touching, reading and passing on and filing the materials for future reference. E-mail has proven to be effective in reaching targeted Pharmacists and HCPs with timely information complementing the overall marketing plan.